Editorial and Channels Lead



Pleasanton, CA, USA
Posted on Tuesday, September 19, 2023

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

It’s an incredibly exciting time to be at Workday! We’re actively seeking the right talent to help us achieve our ambitious growth goals, scale the company and foster our unique culture. As we grow, we need to evolve our channel strategy and build compelling content that engages, informs and inspires our Workmates. We’re looking for a curious and creative storyteller who thrives on challenging the status quo - considering entirely new ways to deliver information.

About the Role

The Editorial and Channels Lead role is crucial to the evolution of our editorial and channel strategy. This position focuses on supporting a comprehensive content strategy across our internal channels and platforms, handling editorial calendar management and defining messaging priorities. The lead will take into consideration the best ways to deliver the right content in the right formats to the proper audiences and channels, all in alignment with our business priorities.

They will not only lead but also actively support our communications campaigns across various media, offering a deep understanding of Workday's business and helping to celebrate our unique culture. Their passion for dynamic visuals will shine through, reflecting a keen attention to how things are presented in look, tone, and feel. In fulfilling this role, the Lead will champion a consistent and engaging experience that resonates with our audience and upholds our brand values.

About You

The Editorial and Channels Lead reports to the Director, Editorial Strategy and Engagement and will be responsible for:

  • Act as the digital storyteller and editor-in-chief, ensuring the quality, clarity, consistency, and alignment of all internal content with Workday’s business.

  • Run the day-to-day operations of internal campaigns, ensuring smooth execution and providing real-time support to internal users when needed.

  • Implement the channel strategy for Workday’s internal communication channels. Define metrics, KPIs, and a working model to measure engagement and facilitate cross-partner collaboration.

  • Develop key performance indicators (KPIs) and reporting methodology for channel metrics.

  • Manage integrated editorial calendars for each channel, ensuring consistent and timely content delivery aligned with business objectives.

  • Collaborate closely with communications leads and senior business function leaders to plan and implement a content and platform strategy that drives high engagement.

  • Work in partnership with the talent brand and social media teams to extend our channel strategy across external platforms.

  • Coordinate with intra-org communicators, establishing a regular cadence of meetings to ensure alignment and understanding of our corporate communications plans and messaging.

  • Cultivate an understanding among the team about how they can use these channels for their communications plans.

  • Establish standards and processes to consistently maintain high quality content across the team, ensuring that it aligns with Workday’s brand guidelines.

  • Cultivate positive relationships and collaborate with global cross-functional partners, encouraging sound processes and effective communication with the broader Communications teams.

  • Serve as the project manager for internal communications team projects, using agile methodologies and CMS tools to monitor deliverables, gather feedback, and ensure project timelines are met within the determined scope.

  • Continuously monitor industry trends and adapt the content and channel strategy as needed to keep Workday’s internal communications relevant and effective.

Basic Requirements

  • Bachelor’s degree in Communications, Public Relations, Journalism or a related field

  • 8+ years of experience in employee, internal or external communications roles, ideally within a technology company

  • Strong experience managing and governing intranet platform

Other Requirements

  • Proven experience executing communications strategies in coordination with business partners in support of enterprise priorities

  • Exceptional written and verbal communication skills

  • Understanding of digital content platforms, Intranet architecture and experience and social media

  • Experience developing and managing editorial calendars

  • Experience driving the development of content that is timely and relevant

  • Experience leading the measurement and optimization of content performance

  • Proven track record of developing and executing successful internal communication strategies and campaigns

  • Strong project management, organizational and problem-solving skills

  • Ability to build trust-based relationships with executive leaders

  • Ability to work independently and collaboratively with a variety of stakeholders

Workday Pay Transparency Statement - United States

The annualized base salary ranges for the primary location and any additional locations in the United States (US) are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $160,600 - $241,000

Additional US Location(s) Base Pay Range: $131,200 - $241,000

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!