Sr. Product Marketing Manager, Lifecycle

Unchained Capital

Unchained Capital

Marketing & Communications, Product
Posted on Thursday, August 3, 2023

As Unchained’s Sr. Product Marketing Manager, Lifecycle, you will be responsible for working cross-functionally with the product and sales team to position releases and create and manage content across various stages of the customer lifecycle, from acquisition to engagement, retention, and renewal. The role will focus on email marketing initiatives, crafting compelling copy, and writing and repurposing content across all surfaces Unchained controls. The ideal candidate is someone who can take esoteric and technical topics in bitcoin and finance and communicate them in a fun and engaging way.

The ideal candidate will also be able to do a competitive analysis of different segments and the products offered to them by our competitors to understand what’s the best way to position new products that we launch.

Responsibilities:

  • Set the positioning strategy for new features and products to bring them to the market
  • Write email copy, blog posts, social media posts, create sales enablement materials and other forms of content in order to convert potential customers into paying customers and increase revenue from existing paying customers
  • Manage email marketing initiatives, designing campaigns that educate and engage both existing and potential customers
  • Write and edit engaging, SEO-optimized copy for website landing pages to boost lead generation and customer acquisition
  • Repurpose, edit, and compile existing educational content for adaptation in new formats and across different platforms
  • Determine the best narratives to convert and monetize different customer segments
  • Write about bitcoin, economics and other topics that are relevant to our current and future customers
  • Work with the data team to analyze the performance of different types of content in order to focus efforts on the most profitable activities

Requirements:

  • Passion for bitcoin
  • Bachelor’s Degree in Marketing, Communications, Journalism, or related field from top university, or equivalent experience
  • 3+ years experience, demonstrating ability to write engaging content about the technicals of bitcoin and finance
  • Proven ability to generate outsize engagement that drove business impact
  • Experience with managing content on multiple touchpoints (email, blog posts, push notifications, infographics, in-app notifications, website longform content, social media posts, etc…)
  • Ability to explain complex financial concepts to sophisticated consumers who might not have previous familiarity with the topic
  • Proven ability to move people down the consideration funnel by using content
  • Experience using tools like Adobe Premiere Rush to quickly repurpose and caption video clips for multiple channels is a plus
  • Previous professional bitcoin experience strong plus but we’re also happy to talk to people who are passionate bitcoiners looking for their first job in the industry
  • Quantitative analysis of content performance strong plus