Growth Marketing Associate, Offline
ABOUT ROCKET MONEY 🔮
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
Today Rocket Money has acquired more than 3.4 million members and is changing the way users understand their finances using a suite of valuable services that save both time and money! We’ve hit the #1 app spot under the App Store’s finance category while continuing to raise the bar in performance.
ABOUT THE ROLE 🤹♀️
Reporting to our Growth Marketing Manager, you will be a key player expanding our offline footprint and maximizing Rocket Money’s growth. You will play a role in the execution, analysis, and optimization of all things Linear TV, Streaming, and Direct Mail. This is an exciting opportunity to make an immediate impact on Rocket Money’s growth. We are in the hyper-growth phase and as a member of our offline team, you will help us maximize our potential to efficiently and effectively grow.
- Support and own day to day optimizations and operations of user acquisition through multiple offline paid channels such as Linear TV, OTT/CTV, Direct Mail and others with meticulous attention to detail
- Contribute to the strategy and execution of multiple offline channels including TV, OTT/CTV and direct mail to rapidly expand our reach while exceeding ROAs targets
- Act as the key point of contact for media partners and create strong relationships that maintain Rocket Money’s position as a world-class growth team
- Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals
- Brainstorm with our creative team to ensure our offline creative is best-in-class
- Work cross functionally with Data and Engineering teams to ensure we have top notch measurement capabilities. You will develop a holistic understanding of how our offline channels affect our business goals
- Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data
ABOUT YOU 🦄
- 1 to 2 years of professional experience in a performance oriented media buying role
- Experience in one or more of the following channels: Streaming TV (OTT/CTV), Linear TV, Podcasts, OOH, Direct Mail or Paid Social/ Search
- Advanced Excel skills
- Excellent communication skills (Slack / email / phone / within team / with partners)
- Excited to voice opinion, give and receive feedback
- Comfortable prioritizing multiple time sensitive tasks and executing under pressure
- Love for taking initiatives and being a self starter
- Insatiable curiosity and eager to make an impact
- Ability to see the forest from the trees: you can analyze large data sets and craft results into a story that allows for informed decisions
- Experience with BI tools such as Looker
WE OFFER 💫
- Health, Dental & Vision Plans
- Competitive Pay
- Matching 401k
- Unlimited PTO
- Lunch daily
- Snacks & Coffee
- Commuter benefits
Additional information: Salary range of $60,000-$80,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.