Lead Data Analyst, Growth



IT, Sales & Business Development, Data Science
Remote · Washington, DC, USA
Posted on Friday, March 10, 2023


Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

We're looking for a Lead Data Analyst to join our growing team. As a member of the Data team, you'll collaborate closely with our Directors of Growth Marketing and their teams to guide our analytics approach and how it is implemented. This will involve using your entire toolkit to measure online and offline performance, deepen our modern martech stack, and build tooling and frameworks to not only measure our marketing spend, but optimize to key company KPIs like ROAS, LTV, and conversion rate.


In this role, you will:

  • Be the expert on our marketing data. You will understand the intricacies of our ad platforms, MMP (we use Singular), and the various third parties we use and marry them together to produce a cohesive and actionable view
  • Partner closely with our Growth (marketing) team to translate our business needs into data problems and help prioritize the work that we should undertake
  • Help architect, plan, and implement how our team should approach analyzing marketing performance for new products (e.g. Rocket Card)
  • Have a finger on the pulse of the changes that are happening in the marketing industry and what is state of the art. You’ll work with your Data and Growth teammates to continuously iterate and improve upon our approach to marketing data
  • Help build and improve upon our analytics reporting (we use Looker)
  • Collaborate with your data teammates in Analytics Engineering and Data Science; work with them to enhance our LTV + media mix models and further incorporate them into our decision making tooling
  • Be an active participant in our code review process


  • You have 6+ years of experience in technical marketing data roles. You have deep experience with modern marketing tech (e.g. MMPs, Social/Digital platforms, SKAN)
  • You have experience building a rough roadmap and executing on it. You are comfortable breaking down problems into tasks for yourself and others if help is needed, and making small adjustments to priorities as necessary
  • You get excited by the idea of mentoring, as well as helping people deepen their technical understanding of how the data side of marketing works
  • You understand what is possible, and what the limitations are of marketing measurement and experimentation in the online + offline spaces. You enjoy the challenge of balancing rigor with the realities of the business
  • You are conceptually familiar with how LTV could be measured. You know how to think about marketing through an LTV/CAC or ROAS lens
  • You have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model

Bonus points if:

  • You have experience with our stack (Singular, Looker, dbt)
  • You have prior experience as a media buyer or with an ad agency


  • Health, Dental & Vision Plans
  • Competitive Pay
  • Matching 401k
  • Unlimited PTO
  • Lunch daily
  • Snacks & Coffee
  • Commuter benefits

Additional information: Salary range of $140,000 - $165,000 + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Rocket Money, Inc. is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.