Director of Growth Marketing (Individual Contributor)
Marketing & Communications, Sales & Business Development
Miami, FL, USA
Posted on Thursday, October 26, 2023
Payabli is on a mission to empower software companies to transform into payments companies by offering an innovative payment infrastructure and monetization platform. We enable software businesses to integrate payments seamlessly into their business models, driving revenue growth, increasing customer lifetime value, and enhancing enterprise value. Our founders are seasoned entrepreneurs with a track record of building and scaling successful technology companies. We are proudly backed by top-tier venture capital investors, including Fika Ventures, Bling Capital, and TTV Capital.
As the Director of Growth Marketing at Payabli, you will play a pivotal role in driving the company's strategic growth initiatives. This is an individual contributor role, where you will have the opportunity to build and lead a marketing team as Payabli scales. Reporting directly to Payabli's CEOs, you will work closely with the entire leadership team and our investors.
- Obsessively Explore Low-Cost, Scalable Marketing Channels: Develop and execute a comprehensive growth marketing strategy with a relentless focus on finding and optimizing low-cost, highly scalable marketing channels and tactics.
- Drive Tangible, Quantifiable Results: Take ownership of end-to-end execution of multi-channel marketing campaigns, with an unwavering commitment to delivering tangible, quantifiable results that directly impact customer acquisition, revenue growth, and user retention.
- Data-Driven Decision Making: Leverage data and analytics tools to inform marketing decisions and continuously refine strategies for maximum impact.
- Collaborate and Scale: Collaborate closely with product, sales, and customer success teams to align marketing efforts with overall company objectives. As the company grows, you'll have the opportunity to build and lead a marketing team to scale our efforts.
- Market Research and Innovation: Conduct market research and competitor analysis to identify growth opportunities and create innovative, data-driven marketing strategies.
- Conversion Rate Optimization: Optimize conversion funnels and user onboarding experiences to improve customer acquisition and retention rates.
- Budget Management: Effectively manage marketing budgets, allocating resources to maximize ROI and ensuring campaigns deliver a strong return on investment.
- Partnerships and Relationships: Build and maintain relationships with external partners and agencies to support marketing efforts.
- Sales Enablement: Develop and provide marketing materials and tools to enable the sales team to effectively communicate the value proposition and drive sales.
- Product Marketing: Collaborate with product teams to develop and execute product marketing strategies, including positioning, messaging, and launch plans.
- Traditional Marketing Channels: Plan and execute traditional marketing initiatives, including participation in tradeshows and industry events to increase brand visibility and generate leads.
- 5+ years of experience in growth marketing, with a proven track record of driving user acquisition and revenue growth in a B2B or SaaS environment.
- Strong analytical skills with the ability to leverage data and analytics tools to make data-driven marketing decisions.
- Experience managing marketing initiatives independently and collaborating effectively with cross-functional teams.
- Proficiency in digital marketing channels, including PPC, SEO, content marketing, email marketing, and social media advertising.
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
- Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners.
- Ability to thrive in a fast-paced startup environment and adapt to changing priorities.
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
- Prior experience in the fintech industry is a requisite for this role.
- Embedded Payments experience a big plus
Why Join Payabli?
- Work closely with the founders and have the opportunity to build and lead a marketing team as the company scales.
- Take on executive-level responsibilities that grow with the company.
- Competitive base salary with significant upside potential.
- Stock options offering the opportunity to earn more equity as we expand.
- Flexible PTO and paid parental leave.
- Comprehensive medical, dental, and vision insurance.
- 401K, HSA, and pre-tax savings programs.
- Option for fully remote or hybrid work arrangements.
- Monthly education fund to invest in skill development and personal growth.
We invite you to join us on this exciting journey of building a high-growth fintech company, where you'll learn, grow, and make a meaningful impact alongside our passionate team. Our values are the guiding principles that shape our culture:
- Team First: We invest in our people to foster a vibrant culture where we all love coming to work everyday.
- Customer Love: We go above and beyond to woo Customers so that they write us love letters.
- Small Giant: We plan to build a massive business; however, we are also building a sustainable organization that has a strong sense of purpose and practices long-term thinking.
- Run to the Fire: We embrace difficult situations and lean in when confronted with adversity. We don’t shy away from doing the right thing even if it's hard.
- Bias for Action: We operate with urgency; we don’t leave for tomorrow what can be done today.
- Little Things Count: We differentiate ourselves by focusing on the little things. We believe small but thoughtful considerations and gestures can have an outsized impact.
- Punch Above our Weight: We don’t fear the competition, rather we see our nimbleness as a competitive advantage. We carry ourselves with confidence and conviction in our abilities.
- Truth Seekers: We seek truth above pride and ego. We hold each other accountable with respect and in the open. We don’t talk behind each other’s backs. One team member’s problem is the whole team’s problem.
If you resonate with our mission and values and possess the required fintech experience, we'd love to hear from you!
Payabli is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.