Director of Brand & Content



Posted on Tuesday, August 22, 2023
Oxygen is a modern financial platform designed for the 21st-century economy, tailored to meet the unique needs of today's consumers and small businesses (freelancers, solopreneurs and modern SMBs). We believe beauty lies in simplicity, from design to utility, and build our ever-growing product suite with this in mind. And we’re just getting started. At Oxygen, we’re focused on lifting up those who dare to push boundaries and redefine what's possible by delivering on our promise to be a more fair financial partner. The next generation building the future is writing their own rules and shattering expectations. So are we. For those who reject the status quo, welcome to Banking for the Extraordinary. Let's create the future!
The Brand Director will shape and enhance the Oxygen brand identity, establish a strong market presence, and drive brand growth by leading a team and tracking metrics associated with growth.
As the Brand Director, you will be responsible for leading the development and execution of our brand strategy, ensuring consistency across all touchpoints, and driving channel and communication consistency. You will collaborate closely with cross-functional teams, including Marketing, Product, and Design, to ensure brand alignment and effectively communicate our value proposition to our target audience. Your role will be crucial in establishing our brand as a trusted and innovative leader in the fintech industry.


  • Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and vision.
  • Define and communicate the brand's positioning, values, and unique selling propositions to differentiate our fintech platform in the market.
  • Create and implement brand guidelines and standards to ensure consistency across all brand touchpoints, including marketing collateral, website, social media, and offline materials.
  • Lead the development of compelling and engaging brand messaging that resonates with our target audience, showcasing the benefits and value of our fintech platform.
  • Collaborate with the Marketing team to develop and execute integrated marketing campaigns that drive brand awareness, acquisition, and customer retention.
  • Work closely with the Product team to ensure the brand is effectively represented in product development, including naming, packaging, and user experience design.
  • Monitor market trends, competitor activities, and customer insights to identify opportunities for brand growth and adaptation.
  • Lead brand research and analysis, including customer surveys, focus groups, and market studies, to gain a deep understanding of customer needs, preferences, and perceptions.
  • Partner with the marketing team to develop public relations and media strategies that enhance brand reputation and thought leadership.
  • Help foster strong relationships with external agencies, creative partners, and influencers to support brand initiatives and campaigns.
  • Manage and inspire a team of brand professionals, providing guidance, mentorship, and professional development opportunities.
  • Support and help with the UX writing for the website and the app to ensure consistency and brand relevance.


  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
  • Proven experience as a Brand Director or a similar role within the fintech or financial services industry.
  • Strong understanding of branding principles, positioning, and brand architecture.
  • Demonstrated success in developing and executing comprehensive brand strategies.
  • Excellent strategic thinking and problem-solving abilities with a keen eye for detail.
  • Exceptional written and verbal communication skills, with the ability to craft compelling brand messaging.
  • Solid project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
  • Strong leadership skills and the ability to inspire and motivate cross-functional teams.
  • Proficiency in analyzing market research and customer insights to drive brand decisions.
  • Familiarity with digital marketing channels, social media platforms, and content strategies.
  • Knowledge of fintech industry trends and regulatory requirements is a plus.
  • Strong creative and visual acumen with an understanding of design principles.

Compensation & Benefits

  • The final compensation package for this role will be determined during the interview process and is based on a variety of factors, including, but not limited to, geographic location, internal equity, education, skill set, experience and training.
  • Oxygen also offers comprehensive benefits, including stock options, medical, dental, and vision plans, flexible spending accounts, pre-tax commuter benefits, a retirement plan, flex time off, paid parental leave, employer paid disability coverage, and additional health and wellbeing perks and benefits. Oxygen reserves the right to amend or modify employee perks and benefits at any time.
  • Not sure you qualify? Don’t meet every single requirement? At Oxygen we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
  • Oxygen provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
  • This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.