Lead Data Analyst, CRM Growth Marketing

Oscar Health

Oscar Health

Marketing & Communications, IT, Sales & Business Development, Data Science
New York, NY, USA
Posted on Friday, May 5, 2023

Hi, we're Oscar. We're hiring a Lead Data Analyst, CRM Growth Marketing to join our Growth team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

Reporting into the Associate Director of CRM, the Lead Data Analyst, CRM Growth Marketing will play a key role in advancing our data infrastructure in order to optimize and personalize our B2B Growth Marketing campaigns. This individual will be responsible for building and automating our data piping into our salesforce instance, and pulling marketing campaign results and analyzing the data to better understand how our marketing efforts have an impact on broker and member behavior.

You will report to the Associate Director, CRM.

This is a hybrid role. You will work part of the time in the New York City office and part of the time work-from-home/remote. #LI-Hybrid

The base pay for this role in the state of New York is: $96,000 - $126,000 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program, and annual performance bonuses.


  • Build and automate our data from our internal data platform to Sales Cloud and Marketing Cloud.
  • Create custom segmentation for broker communications across lines of businesses.This includes building out new automations, data tables, and relationships within Marketing Cloud using SQL.
  • Ensure our marketing campaigns are set up in a way where we can confidently attribute marketing efforts back to overall broker production or changing member behaviors through brokers.
  • Report on campaign outcomes in partnership with Growth Ops and correlating marketing efforts to broker production/member behavior.
  • Build out automated reports/dashboards so marketers can review and interpret marketing campaign results quicker.
  • Be our Salesforce expert on the marketing team and support cross-training, problem solving, and knowledge management of salesforce and growth data.
  • Partner closely with internal stakeholders like Growth Marketing, Growth Ops, and Data Science to prioritize and execute Growth Data requests.


  • At least 2 years of professional experience with a primary focus on data, marketing analytics, and/or data operations
  • At least 2 years of experience using SQL to query databases
  • At least 2 years Excel/Google Sheets - pivot tables, functions, formulas
  • Experience building dashboards and managing data within Salesforce Sales Cloud and/or Salesforce Marketing Cloud.
  • Experience driving business insights from unstructured datasets using data cleansing and processing methods.

Bonus Points

  • Proficiency in analytics reporting tools such as Periscope, Looker, Tableau
  • Salesforce certified
  • Experience in FTP/SFTP server work

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives..

Pay Transparency:

Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience.

Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Reasonable Accommodation:

Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.