Partner Marketing Director
Givebacks is on a mission to help people do good every day without doing extra. We are making the giving process more inclusive by empowering people to leverage their everyday spending to generate partner-funded donations every time they shop. Givebacks members can choose from over 1M participating non profits from their local school or animal shelter, to national charitable organizations.
Givebacks is looking for an experienced Partner Marketing Director to drive further impact to our company goals and mission. This person will lead the marketing strategy and execution that focuses on our non profit partners. This person should be a “jack of many trades, master of getting it done” with an expert ability in negotiating and managing a diverse set of priorities.
This position can be remote. Limited travel can be expected in the future when we collaborate in person.
What You’ll Do:
Oversee and drive implementation of our brand strategy consolidation for the nonprofit audience & channels by Q3 2023
Be the protector of the brand, brand story, and messaging, ensuring consistent verbal and visual identity used across the organization
Develop and execute marketing strategies and campaigns to support gross revenue goals for our products serving nonprofit partners
Create and execute marketing strategies to grow Givebacks brand awareness among specifically focusing on small to medium size nonprofits
Collaborate with K-12 sales lead to develop K-12 District Channel into a repeatable go-to-market plan
Craft and implement demand generation strategies, executional plans and custom campaigns to drive activity throughout the funnel targeting nonprofit partners
Oversee all creative across copy and design, ensuring every touchpoint is consistent and on-brand for all nonprofit partner communications and channels
Identify and manage the tracking, measurement and reporting of all marketing activity focused on nonprofit partners
What You Bring:
7-10 years of experience in digital marketing in all forms (CRM, digital advertising, email marketing, SEO, website design)
Strong preference towards a healthy balance in doing both executional work and leading strategy
Experience in non-profit technology / fundraising / social impact
Expert in demand generation with working knowledge of Hubspot and Iterable
Experience building out and executing marketing strategies and executing plans focused on reaching non-profit organizations
Experience and preference working in early stage start-ups
Exceptional written and verbal communication skills
Eastern or Central Time Zone
Proactive, data-informed and solutions-oriented
Four-year degree or commensurate experience
NICE TO HAVES:
Experience in partnership marketing (e.g., influencer, B2B)
Experience managing a team
Experience in growing B2B2C brands
Experience in cashback, affiliate, loyalty marketing programs
Design capabilities a huge plus
Masters Degree in Business or Communications / Marketing
Unlimited Paid Time Off
Remote Work Options
Employee Stock Options
Paid Parental and Family Medical Leave
Full Employee Medical, Dental and Vision Coverage
MemberHub is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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