Manager, Website Conversion Rate Optimization



Toronto, ON, Canada
Posted on Saturday, August 26, 2023

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you’ll find it with us.

The Opportunity

The ideal candidate for this role has a strong background in web strategy and digital experience, a knack for marketing, and a keen attention to data and details. You understand that our website is a key component in our overall go-to-market strategy and you thrive on finding opportunities to improve engagement and drive conversion. You are obsessed with the customer and creating a frictionless experience for them. You’re not afraid to roll up your sleeves, but you’re also comfortable dealing with senior level leaders to showcase your work and vision!

This role sits within the Revenue organization and is supported by the Global Go-To-Market Team, inclusive of Digital Experience, Web, Marketing Operations, Brand, and Creative Services. This role will report to the Senior Manager, Digital Experience and will be supported by the Senior Director, Marketing Ops, Technology and Creative Services.

What You’ll Do

  • Lead ideation, implementation and roadmap development with a focus on increasing customer engagement and conversion rates on our public website
  • Support a website A/B testing program with a focus on implementing strategies that improve on-site experience and personalization while considering the overall customer journey and omni-channel impact
  • Conceptualize, develop and execute measurable and actionable optimization tests designed to increase click-to-conversion rates, reduce cost per lead, and reduce cost of acquisition
  • Manage the end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, analysis and next-step recommendations
  • Optimize landing pages, website calls-to-action (CTAs), and lead-generation forms
  • Leverage research tools to identify online improvement opportunities (ie. usability issues, friction points, and high drop off points across the customer journey) for new and existing customers
  • Influence creative ideation on the site to optimize for organic growth and SEO goals
  • Perform thorough User Acceptance Testing (UAT) of implementation and change requests for the website

What You’ll Bring to the Role

  • 5+ years of digital marketing experience with a focus on website experience and conversion rate optimization
  • Working knowledge of site optimization, industry best practices, product development, usability, and UX
  • Hypothesis driven thinking with a test and learn mindset
  • Proven analytical skills with the ability to turn complex data into easily understood insights and stories
  • Advanced knowledge of Google Analytics
  • Enthusiasm for a fast-paced, collaborative, results-driven environment
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Strong organizational and time management skills with the ability to manage stakeholder expectations

You'll Stand Out If You Bring Experience In

  • WordPress, Salesforce Marketing Cloud, Qualified, Lucid, FullStory, Google Tag Manager, Figma, Looker are considered an asset
  • Web experience in B2B technology marketing (e.g. SaaS industry preferred)
  • Foundational knowledge of HTML, CSS, Design Systems, Information Architecture are considered an asset

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our full-time employees:

  • 🩺 Comprehensive Health and Wellness Benefits. Including retirement savings programs matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
  • 📚 Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.
  • 🌱Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and remote FreshBookers receive a home office credit to set up your home office.
  • 🤗 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
  • 🚀 Accelerated growth. Two week dedicated company onboarding, career development through continuous coaching, training, and learning on the job, and a bi-annual review process.


Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.