Lead Marketing Analyst - Remote, US
At Earnest, we believe in a world where paying for your education takes less time than earning your degree. Join us on our mission to empower anyone seeking higher education to reduce the total price tag of their degree, supercharge their ability to pay down student debt, and get on the right financial track fast.
A little background on Earnest: We're a remote first FinTech company with an accomplished team who believe consumer lending can be radically improved and are doing something about it. We are disrupting the trillion dollar student loan industry by redefining what it means to be creditworthy. We created a company that combines data science, streamlined design, and technology to:
Build products that simplify the lending process
Personalize loans to suit the needs of our customers
Engage with our customers through more human experiences
What makes an “Earnie” culture:
Earnies define our culture as:
Earn Happy Customers
Our success comes from anticipating their needs and providing the solutions they’re looking for.
Better is Better
The path to great means getting better every day. We push ourselves, and each other, to remain curious and think differently.
PhD in Moving Fast
Our customers are tired of long wait times and large student loan bills so we constantly seek out ways to deliver faster.
Passion for Challenges
Perseverance and optimism are just the start to take on the inertia of a national trillion-dollar problem.
Impact is a Team Sport
We maximize our impact when we act as one team.
Our Earnie's are fun, innovative, and willing to rollup their sleeves to help their team succeed in a fast-paced environment. If this sounds like you, and you want to join us on our mission to radically disrupt a trillion dollar fintech industry, keep reading to find out how.
As a Lead Marketing Analyst, you will report to the Manager of Analytics and oversee a team of two marketing analysts. You will play a key role in supporting our Marketing and Partnerships teams by turning business questions into data analysis and providing meaningful recommendations on our strategy. This role requires deep knowledge of the marketing landscape across Digital, Lifecycle, and Direct Mail channels as well as true analytical curiosity. You are comfortable analyzing and distilling insights from large amounts of marketing data across various channels and have experience with implementing various attribution methodologies to understand performance and inform marketing strategy. You thrive in a dynamic work environment and you enjoy having a wide scope of work to make an impact.
What you’ll do:
Partner with key stakeholders across marketing, partnerships, finance, and analytics to drive efficiencies and inform overall marketing strategy
Monitor the performance of a multi-million dollar marketing budget across Search, Display, Video, Affiliate, and Social in partnership with our Media Team and media agency.
Evaluate marketing effectiveness through activities such as ensuring data delivery, implementing analytics processes, supplying insights, and communicating recommendations to optimize each of our marketing channels
Partner with our media agency to implement advanced attribution measurement methodologies (MMM and MTA)
Conduct in-depth analysis to understand the effectiveness and long-term impact of our awareness-marketing spend on the holistic business
Enable marketing analytics across channels through pixel installation/implementation, conversion event tracking, lifecycle tooling, and platform management
Build out analytics reporting to understand conversion and performance across our various partnerships
Clearly and concisely communicate insights and results to both technical and non-technical stakeholders
Coach and develop a team of marketing analysts
4+ years of experience in a data analytics role
2+ years of experience in a marketing analytics role
Bonus: 1+ years of agency experience
Deep understanding of the digital marketing and media landscape
Experience working within ad platforms to understand performance and build reports
Experience implementing tags and installing pixels and events through Google Tag Manager
Understanding of attribution methodologies and marketing measurement approaches and frameworks
Experience manipulating and summarizing data using SQL
Experience in Analytics Tools (Segment, Amplitude, Google Analytics and/or Looker)
Experience with experimentation including designing and analyzing A/B tests
Experience working cross-functionally with both marketers and data analysts
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits that include:
Health, Dental, & Vision benefits plus savings plans
Work anywhere in the U.S.
Mac computers + work from home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie-versary to anywhere in the world
Competitive days of annual PTO
Annual “my day”
Competitive parental leave
Plenty of Earnest swag, optional in person team gatherings, picnics, celebrations, and plenty of fun virtual events
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.