Chief Marketing Officer

Credit Karma

Credit Karma

Marketing & Communications
Oakland, CA, USA
Posted on Thursday, September 7, 2023

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 110 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London.

*Banking services provided by MVB Bank, Inc., Member FDIC

As a member of the Credit Karma executive team, the Chief Marketing Officer (CMO) is entrusted with the critical responsibility of providing strategic direction to the marketing team, driving brand recognition, and revenue growth. Your impact will resonate across all marketing disciplines as you lead the global marketing strategy.

Reporting directly to the CEO, the CMO will lead, inspire, and develop a team of experts across brand strategy, advertising campaigns, agency relationships, customer acquisition, engagement and retention through a variety of marketing channels. You will oversee and lead multiple verticalized creative teams to guide the creation of eye-opening, thought-provoking work that firmly cements Credit Karma’s place as the one-stop shop for our members to make financial progress. This cross-functional leadership role requires high EQ and partnership across all Credit Karma functions, as well as leveraging and investing in the relationships with other Intuit companies where we have the opportunity to be better together.

What you'll do:

  • Deeply understand our members’ needs and aspirations and develop strategies that place the member at the heart of every marketing endeavor, fostering lifelong advocacy
  • As the head of marketing for an Intuit business unit, you will also leverage your experience at multi-tiered or subsidiary-structured organizations in order to partner successfully with stakeholders across Intuit
  • Be visionary, leverage data and market insights, and think strategically to develop and refine Credit Karma’s brand and positioning while operationalizing and ensuring consistent execution of the marketing message
  • Collaborate seamlessly with cross-functional teams to make impactful decisions– you should be equally comfortable reviewing a spreadsheet of market engagement data, partnering with HR on a people issue, or giving feedback on an upcoming television spot
  • Craft and execute an innovative marketing strategy aligned with Credit Karma’s values
  • Expand Credit Karma’s brand awareness and market penetration in its core markets through measurable means
  • Establish a set of key performance indicators and provide consistent reporting against the marketing team's objectives
  • Pave the way for cutting-edge campaigns that captivate audiences and set industry benchmarks
  • Drive growth for Credit Karma through working with velocity and building a high performance marketing culture

Minimum Basic Requirements:

  • 15+ years marketing experience (primarily B2C focused) with increasing levels of responsibility and leadership, including content, digital, product marketing, and marketing analytics
  • 10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
  • 10+ years of experience building and leading diverse teams to create and deliver marketing-related solutions

The experience you will bring:

  • Demonstrated extensive track record of successfully leading a multidisciplinary marketing team in a public company environment
  • Brand builder - fluent storyteller with experience in brand strategy and management, particularly within an integrated brand environment
  • Ability to thrive in matrixed, multi-vertical companies, bringing out the best in teams across an organization
  • Strategic mindset with a knack for transforming ideas into impactful marketing initiatives
  • Deep understanding of digital marketing, customer segmentation, and data-driven decision making
  • Strong analytical capabilities, coupled with a creative flair to balance data with innovation
  • Proven commitment to developing and strengthening a company culture that is built on the values of diversity, equity and inclusion
  • Experience influencing and leading multiple distributed resources with an understanding of cultural differences in managing and leading people
  • Outstanding communication skills to rally teams and present compelling strategies to stakeholders

Benefits at Credit Karma includes:

  • Medical and Dental Coverage
  • Retirement Plan
  • Commuter Benefits
  • Wellness perks
  • Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
  • Education Perks
  • Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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