Product Marketing Manager

Beacon Platform

Beacon Platform

Marketing & Communications, Product
New York, NY, USA
Posted on Thursday, August 31, 2023

Beacon Platform was founded in 2014 by Kirat Singh and Mark Higgins, industry leaders in building and designing enterprise-scale trading, analytics, and risk management platforms. Our products enable financial institutions of all sizes to operationalize front-office development at enterprise scale on the cloud. The Platform consists of Beacon Front Office Suite for cross-asset management of trades, positions and risk, and Beacon Core, an integrated development and operating platform that enables quants and software engineers to collaboratively develop and continuously deploy business solutions. Beacon’s open architecture and transparent source-code model empower clients to achieve their business goals while maintaining unparalleled ownership of the full technology stack.

Company Overview:

Beacon Platform is a cutting-edge financial technology firm that empowers quantitative developers with a comprehensive platform to build, test, deploy, and share trading, risk applications, analytics, and models. With an experienced team deeply rooted in financial markets, Beacon's unified platform offers essential tools, apps, and infrastructure for seamless cloud migration, multi-asset risk management, and innovative product development. We are seeking a skilled and motivated Product Marketing Manager to join our team in New York City and contribute to the growth and success of our platform.

Position: Product Marketing Manager

Location: New York City

Role Overview:

As a Product Marketing Manager at Beacon Platform, you will be a key driver in promoting our advanced financial technology solutions. You will collaborate closely with cross-functional teams, including Product Managers, Marketing, and Sales, to create and execute marketing strategies that resonate with our target audience. Your role will involve shaping compelling content, optimizing customer engagement, supporting market research, and playing an integral part in conveying Beacon's unique value proposition.

Key Responsibilities:

Research & Segmentation:

    • Collaborate with research providers to gather and analyze market trends, competitor strategies, and customer preferences.
    • Synthesize data from customer feedback, industry reports, and competitive analysis to support segmentation efforts and define our Total Addressable Market (TAM).

Go-to-Market Strategy:

    • Develop and execute comprehensive go-to-market strategies, considering target personas, pricing models, messaging hierarchy, and distribution channels.
    • Work closely with Product Managers to align go-to-market plans with product and market roadmaps.

Content Strategy & Creation:

    • Collaborate with the Marketing team to create engaging marketing collateral, encompassing product presentations, whitepapers, case studies, and web content.
    • Audit existing content to identify gaps and repurpose materials to align with current messaging and target audience needs.

Internal Advocacy & Enablement:

    • Develop sales enablement materials and internal documentation to provide internal stakeholders with a deep understanding of product benefits, use cases, and competitive differentiation.
    • Launch educational campaigns to boost internal product knowledge, regularly gathering feedback to refine sales enablement materials and address emerging challenges.

Reporting & Optimization:

    • Define and track key performance indicators (KPIs) for product marketing initiatives and campaigns.
    • Analyze engagement metrics to identify areas for optimization, making data-driven recommendations for improvement.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4-6 years of B2B marketing experience with a focus on technology solutions.
  • 2-3 years of dedicated Product Marketing experience.
  • Exceptional communication skills with the ability to articulate complex technical concepts.
  • Comfortable working in a dynamic, fast-paced environment.
  • Strong cross-functional collaboration skills with the ability to work with diverse teams.
  • Familiarity with financial technology and markets is a plus.

Benefits:

  • Competitive compensation package.
  • Comprehensive health, dental, and vision insurance plans.
  • 401(k) retirement plan with company matching.
  • Flexible work arrangements (Hybrid)
  • Opportunity to work with a talented and experienced team.
  • Fast-paced and innovative work environment.

Expected Salary Range: $115,000 - $130,000

Beacon Platform is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.

Beacon does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. Beacon encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Beacon Platform participates in eVerify