Marketing Manager-Acrisure Cyber Services
Growth Marketing Manager: Acrisure Cyber Services
Location: Hybrid: 3 days per week on-site, 2 days remote in Boston, MA office
WHO ARE WE?
At Acrisure Cyber Services we protect and grow the businesses that our clients have worked so hard to build. We are a single source for Cyber that that provides industry-leading Cybersecurity solutions, award-winning managed IT services and best-in-class Cyber insurance products.
We are a division of Acrisure, a fast-growing fintech leader. The Company has grown from $38 million to $4 billion in revenue since 2013 and deploys the best of Human and High Tech at scale to reimagine financial service product distribution. Acrisure provides a broad array of solutions including insurance, real estate services, cyber services and asset and wealth management. We employ over 15,000 employees across thirteen countries.
Reporting to the Chief Operating Officer, the Growth Marketing Manager will be responsible for developing and executing a marketing strategy to drive awareness, educate the marketplace and increase sales. You will create and implement campaigns that engage our target audiences to drive quality leads that our sales team can convert. You will do this for ACS as a whole in addition to our four sub-brands comprised of leading Managed Service Providers.
WHAT THIS ROLE WILL DO
Work with internal stakeholders within ACS and four sub-brands to establish spend budgets, to develop marketing KPIs/metrics/dashboards, and to monitor and report ROI. Identify and maximize third party joint marketing funds (JMF) and other resources available based upon our existing partner relationships (Microsoft, HP, Cisco, Ingram Micro, Kaseya, R7, others)
Inbound Lead Generation: The key responsibility of this role is driving qualified inbound leads for our sales team. Primary focus areas of inbound lead generation are outlined below but are not limited to these areas
Email Marketing: This role will lead strategy and manage the execution of an efficient email marketing campaign to connect prospective customers to our value and thought leadership. This will include tactics like promotional and newsletter emails
Social Media: Build a strategy and implement an activation plan to build and grow Acrisure Cyber Services social media presence and engagement
Thought Leadership and Case Studies: Thought leadership has proven to be a key growth driver for many B2B companies in our industry. The Growth Marketing Manager will lead the content strategy and execution of this tactic in addition to client case studies
Paid Media: Develop, monitor, and improve live campaigns and analyze and identify areas of opportunity in paid tactics for awareness and conversion. Google Search, LinkedIn, and outlets like MSP Radio, and Channel E2E, among others, require thoughtful strategic attention and management in collaboration with internal and external resources to drive leads and revenue. Additionally, retargeting and other lead nurturing tactics within paid channels are owned by this role.
Website: Work with internal and external resources to manage on-page and technical SEO requirements. Additionally, A/B testing of landing pages, content, and conversion action fall into this area of responsibility
Live and Virtual Event Marketing: Lead ACS’s live and virtual event marketing strategy in conjunction with Acrisure’s corporate events and communications teams
WHAT THIS PERSON WILL BRING
3+ years experience in lead generation and marketing for B2B SaaS, preferably with MSP/IT industry experience
Specific focus or specialization in inbound marketing, demand, and lead generation strategies and tactics and ability to generate leads
Experience in building and leading teams of external marketing, design and writing contractors
Strong interpersonal skills for connecting and building relationships across the organization and within an industry
Intermediate working knowledge of standard marketing tools such as HubSpot, Google Analytics, Google Ad Words and WordPress.
Proficiency in Salesforce, Hubspot or similar CRM, as well as a good understanding of marketing automation systems, lead scoring and attribution
Proficiency in paid search and social campaigns, retargeting, audience targeting, and look alike campaigns
Organized, adaptable, able to prioritize, strong attention to detail
Strong analytical and problem-solving skills
Ability to multitask and prioritize effectively
Ability to work well with all levels of staff and management and work at a fast pace
Bachelor’s degree in Marketing or Communications
Demonstrated history of job stability – We invest a lot in our employees. We are looking for candidates who want a career, not a short-term gig
Accountability – You are reliable and take responsibility for the tasks assigned to you
Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.