Paid Media Manager

Acrisure

Acrisure

Marketing & Communications
Boston, MA, USA
Posted on Friday, September 22, 2023

Paid Media Manager – Acrisure Awareness and Growth Marketing Team

Hybrid Position (2 days per week average in our Boston, MA office located in Back Bay)

About us:

In record time, Acrisure has become the fastest growing insurance broker globally. A top 20 player a few years ago, we are now in the top 10 of insurance brokers globally, with ambitious plans to continue growing at pace. Beyond our growth, our dedication to client service, as fueled by our business model and culture, means that Acrisure’s opportunity is to be the most relevant and successful, privately held insurance broker in the industry.

Our model is unique. Through a network of agency partners that provide local service with global reach, we work in service of two core objectives: create value and be a good partner.

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.

This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.

The Role:

As the Paid Media Manager, you will be responsible for developing and executing paid media strategies across multiple channels to drive lead generation, brand awareness, and revenue growth. This role requires a unique blend of analytical expertise, creative thinking, and a deep understanding of various paid media platforms and industry trends. You will play a pivotal role in driving our company's growth and success through effective paid media campaigns.

Here are some of the ways you'll achieve impact:

  • Develop and implement comprehensive paid media strategies across various channels,
    including but not limited to display, social media, video, and programmatic advertising.
  • Manage and optimize paid media campaigns, ensuring proper audience targeting, bid
    management, and creative execution.
  • Conduct in-depth audience research to identify target segments and develop
    personalized messaging and creative assets that resonate with each audience.
  • Collaborate with cross-functional teams, including data science, creative, and analytics,
    to align paid media strategies with overall marketing initiatives.
  • Analyze campaign performance data, derive actionable insights, and implement
    optimization tactics to improve key metrics such as conversion rates, cost per lead, and
    ROAS.
  • Stay up-to-date with industry trends, emerging channels, and new advertising
    technologies to identify opportunities for growth and innovation.
  • Conduct competitive analysis to identify gaps and opportunities, and develop strategies
    to differentiate our brand and maximize campaign effectiveness.
  • Utilize advanced analytics tools and platforms to track, measure, and report on key
    performance indicators (KPIs) and provide regular performance updates and
    recommendations.
  • Manage relationships with external vendors and media partners to optimize campaign
    execution and ensure strategic alignment.

You may be a fit for this role if you have:

  • 7+ years of experience in marketing and media strategy, preferably in a fast-paced and
    high-growth environment.
  • 4+ years proven experience in managing paid media campaigns across multiple
    channels, including Google, Meta, programmatic platforms, and other relevant
    channels.
  • Strong analytical skills with the ability to analyze campaign data, derive insights, and
    implement optimization strategies.
  • Creative mindset with the ability to develop compelling messaging, ad copy, and
    creative assets that align with each paid media channel.
  • Proficient in leveraging analytics tools (e.g., Google Analytics, social media analytics,
    Tableau) to track and measure campaign performance.
  • Strong understanding of audience segmentation and targeting strategies to drive
    relevant traffic and maximize conversions.
  • Experience with A/B testing, conversion rate optimization, and landing page
    optimization to improve campaign performance.
  • Up-to-date knowledge of industry trends, emerging channels, and new advertising
    technologies in the paid media space.
  • Excellent communication skills and the ability to collaborate with cross-functional
    teams, vendors, and media partners to align strategies and drive results.
  • Have an entrepreneurial spirit and are excited by the challenges that come along with
    building a disruptive business.

Academics: Bachelor's degree; MBA or advanced degree is a plus.

Location: Must be willing and able to work in the Boston, MA office an average of 2 days a week or as business needs permit.

#LI-Hybrid

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. California residents can learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy available at www.Acrisure.com/privacy/caapplicant.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.


To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.